Persepsi Masyarakat Tentang Dampak Isi Ulang Pulsa Di ATM Terhadap UMKM Penjual Pulsa Seluler,
Abstract
This research was conducted in the city of Palangkaraya in Central Borneo and city of Banjarbaru in South Borneo in order to describe the perception of public, especially in the city of Palangkaraya and the city of Banjarbaru about the Impact of to-up mobile credit's by ATM to the SMEs mobile credit seller. The research was conducted by survey method and quantitative approach, while the sampling technique used was quota sampling and quantitative descriptive analysis performed. The results showed the less Impact of top-up by ATM to the SMEs credits seller, because top-up by ATM have certain customer segment. However, the top-up by ATM economically very positive impact for the people, eventhough its needs long time transistion of top-up SMEs to the ATM. According to the most people and SMEs need regulation and oversight to create more conductive business for SMEs
Keywords : Impact, SMEs, Mobile top-up, Top Up Credit, ATM
ABSTRAK
Penelitian ini dilakukan di kota Palangkaraya Kalimantan Tengah dan kota Banjarbaru Kalimantan Selatan dengan tujuan untuk menggambarkan persepsi masyarakat khususnya di kota Palangkaraya dan kota Banjarbaru tentang dampak isi ulang pulsa di ATM terhadap UMKM penjual pulsa seluler. Penelitian dilakukan dengan metode survey dan pendekatan kuantitatif sementara teknik sampling yang digunakan adalah quota sampling dan analisa dilakukan secara deskriftif kuantitatif. Hasil penelitian menunjukkan bahwa isi ulang pulsa seluler di persepsikan kurang berdampak terhadap UMKM penjual pulsa seluler dikarenakan isi ulang pulsa di ATM maupun isi ulang pulsa di kios pulsa memiliki segmen pelanggannya masing-masing. Namun demikian dengan adanya isi ulang pulsa di ATM sangat berdampak positif secara ekonomi bagi masyarakat meskipun peralihannya dari kios pulsa ke ATM atau pola pembelian pulsa berlangsung dalam waktu yang lama. Menurut sebagian besar masyarakat dan pelaku UMKM penjual pulsa seluler bahwa perlu pengawasan dari pemerintah untuk menciptakan iklim usaha yang lebih kondusif bagi UMKM penjual pulsa seluler.
Kata Kunci: Dampak, UMKM, Penjual Pulsa, isi ulang pulsa, ATM
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