Acara ‘Let Me In’: Cara Baru Mempromosikan Bisnis Tabu
Abstract
Plastic Surgery is a new huge phenomena in the cosmetics business world nowadays. There are many new ways to fix the appearance of a human. Augmentation Rhinoplast, Blunt Tip, Protruding Mouth Surgery, Forehead Augmentation, Jaw Bone Reduction, Cheek Bone Reduction and Epicanthoplasty are the most demanded process among the plastic surgery consumers. Even though more and more world celebrity did the plastic surgery, but it hasn’t changed most of people’s opinion about this whole process. They still consider it as taboo. South Korea is the best country when it comes to plastic surgery technology. To boost the selling of this taboo business, South Korea has made one step ahead in promotion by creating a show named ‘Let Me In’. It has been airing since 2012. Let Me In chooses patients who have health issues. The aim of this research is to depict how is ‘The Let Me In’ show frames plastic surgery business. The analyzes are performed by constructivism paradigm and Framing Analysis method. This research shows that ‘Let Me In’ add a new atribute for plastic surgery as product, put it as primary need of human beings and add emotional story in each episodes.
Keywords: Let Me In, Plastic Surgery, South Korea, Taboo Business
ABSTRAK
Saat ini bedah plastik menjadi fenomena besar dalam dunia bisnis kosmetik. Ada banyak cara yang dapat digunakan seseorang untuk dapat memperbaiki penampilan. Salah satunya dengan melakukan bedah plastik. Di antara banyak macam bedah plastik, beberapa di antaranya adalah Augmentation Rhinoplast, Blunt Tip, Protruding Mouth Surgery, Forehead Augmentation, Jaw Bone Reduction, Cheek Bone Reduction and Epicanthoplasty. Meskipun semakin banyak selebriti dunia yang melakukan proses ini, namun tidak cukup mengubah opini masyarakat akan fenomena bedah plastik sebagai hal tabu. Korea Selatan sebagai negara yang memiliki teknologi bedah plastik terdepan berusaha menjual bisnis tabu ini dengan membuat langkah baru dengan membuat acara tv berjudul ‘Let Me In’ dan telah ditayangkan sejak tahun 2012. Proses dari ‘Let Me In’ adalah dengan memilih calon pasien yang memiliki masalah kesehatan akan tubuh tertentu. Tujuan dalam penelitian ini adalah mengetahui bagaimana bedah plastik dibingkai dalam acara ‘Let Me In’. Analisa dilakukan dengan menggunakan paradigma konstruktivisme dan metode analisis framing. Hasil penelitian menunjukan bahwa acara ini berhasil mempromosikan bedah plastik dengan menambahkan atribut kesedihan, mengubah operasi plastik sebagai kebutuhan primer dan membangun emosi penontonnya.
Kata Kunci: Let Me In, Bedah plastik, Korea Selatan, Bisnis Tabu
Downloads
References
Adedeji, O. A., Oseni, G. O. & Olaitan, P. B. (2014). Awareness and Attitude of Healthcare Workers to Cosmetic Surgery in Osogbo, Nigeria. Surgery Research and Practice [internet], 2014, pp. 1-8. Available from: <http://www.hindawi.com> [Accessed 21 Februari 2016].
Anonim. (2014). Korean Plastic Surgery Statistics [internet]. Available from:<https://www.seoultouchup.com> [Accessed 21 Februari 2016].
Anonim. (2014). Why The Beauty Belt in Seoul [internet]. Available from: <https://www.seoultouchup.com> [Accessed 21 Februari 2016
Anonim. (2015). “Let Me In 5” PD Defends The Program and Says It’s Not a Program to Become Pretty [internet]. Available from: <http://www.koreaboo.com> [Accessed 21 Februari 2016
Griffin, Emory A. (1991). A First Look at Communication 9th Edition. New York: McGraw Hill
Korea TV Show Let Me In. (2016). Korea Tv Show Let Me In [internet]. Available from: <https://www.facebook.com> [Accessed 21 Februari 2016
Mar, A. R., (2015). This South Korean Plastic Surgery Makeover Show is The Craziest [internet] Available from: <http://www.cosmopolitan.com> [Accessed 21 Februari 2016
Marx, P. (2015). Why is South Korea The World’s Plastic-Surgery Capital? [internet]. Available from: <http://www.newyorker.com> [Accessed 21 Februari 2016
Mousavi, Sr. (2010). The Ethics of Aesthetic Surgery. Journal of Cutaneous and Aesthetic Surgery [internet], 3 (1) pp. 38. Available from:<http://www.jcasonline.com> [Accessed 21 Februari 2016]
Mowen, John C & Michael Minnor. (2002). Perilaku Konsumen Jilid 1 Edisi Kelima. Jakarta: Penerbit Erlangga.
Mowen, John C & Michael Minor. (2002). Perilaku Konsumen Jilid 2 Edisi Kelima. Jakarta: Penerbit Erlangga..
Qodari, Muhammad. (2000). Papua Merdeka dan Pemaksaan Skenario Media. Pantau 08. pp.19 – 25.
Shu-Yueh, L. (2014). The Normalization of Cosmetic Surgery in Women’s Magazines from 1960 to 1989. Journal of Magazine & New Media Research. [internet], Spring, 15 (1). Available from: [Accessed 21 Februari 2016].
Suh-Young, Y. (2012). Show Beautifies Plastic Surgery [internet]. Available from: <http://www.koreatimes.co.kr/> [Accessed 21 Februari 2016]
For Bahasa Indonesia can be read here: Mengakui Pernyataan Hak Cipta
Authors who publish with this journal agree to the following terms:
Copyright on any article is retained by the Journal
- Author grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this;
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal;
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work;
- Every accepted manuscript should be accompanied by Copyright Transfer Agreement (CTA), prior to the article publication. CTA can be downloaded here;
