Iklan Politik di TVRI Kalsel pada Pemilukada 2018
Abstract
The Regional Head Candidates use advertisements on TVRI South Kalimantan to influence the public and get votes during the 2018 Regional Election campaign. The research uses a descriptive quantitative research type. Descriptive method aims to describe systematically the facts or characteristics of certain populations factually and accurately. This type of research uses quantitative content analysis. The findings state that effective advertising must contain creative and attached messages. According to our research, we conclude that political advertising in South Kalimantan is less effective. Prospective Regional Heads cannot rely on this type of advertising as the main campaign tool. They have to improvise with other media.
Keywords: Political Communication, Political Advertisiement, Television.
ABSTRAK
Para Calon Kepala Daerah menggunakan iklan untuk mempengaruhi masyarakat dan memperoleh suara selama kampanye.Penelitian menggunakan jenis penelitian deskriptif kuantitatif. Metode deskriptif bertujuan melukiskan secara sistematis fakta atau karak-teristik populasi tertentu secara faktual dan cermat. Tipe penelitian menggunakan analisis isi kuantitatif.Hasil temuan menyatakan iklan yang efektif harus mengandung pesan-pesan kreatif dan melekat. Menurut riset kami, kami menyimpulkan bahwa iklan politik di Kalimantan Selatan kurang efektif., Para Calon Kepala Daerah tidak dapat bergantung pada jenis iklan ini sebagai alat kampanye utama. Mereka harus berimprovisasi dengan media lain..
Kata kunci: Komunikasi politik, iklan politik, televisi
Downloads
References
Anggoro, A. D. (2014). Media, Politik dan Kekuasaan: Analisis Framing Model Robert N. Entman tentang Pemberitaan Hasil Pemilihan Presiden, 9 Juli 2014 di TV One dan Metro TV. Jurnal Aristo, 2(2), 25–52.
Arianto, B. (2015, May 7). Pilkada dan Mitos Politik [Artikel Media Online]. Retrieved November 26, 2018, from http://banjarmasin.tribunnews.com/2015/05/07/pilkada-dan-mitos-politik
Belch, George; Michael Belch. (2011). Advertising and Promotion: An Integrated Marketing Communication Perspective, 9th Edition. Newyork: McGraw-Hill.
Conainthata, Galih. (2018, September 17). Update Harga Pasang Iklan di Televisi Nasional 2018 [Artikel Media Online]. Retrieved December 3, 2018, from https://harga.web.id/berapakah-harga-pasang-ikan-di-televisi-ini-dia-jawabannya.info
Durianto, Darmadi. (2003). Invasi Pasar Iklan dengan Iklan yang Efektif: Strategi, Program dan Teknik Pengukuran. Jakarta: Gramedia Pustaka Utama.
Hakim, Budiman. 2016. Creative Director. Yogyakarta: Galang Press.
Hikmat, Mahi. 2010. Komunikasi Politik Teori dan Praktik. Bandung: Remaja Rosdakarya.
Kriyantono, Rachmat, 2009, Teknik Praktis Riset Komunikasi. Jakarta: Kencana Prenada Media Group.
Morissan. 2014. Periklanan: Komunikasi Pemasaran Terpadu. Jakarta: Kencana.
Pramitha, Weninda Ayu. (2015). Efektifitas Komunikasi Pemasaran terhadap Pengembangan Ekowisata melalui Media Promosi. Studi Pustaka, 2 (2).
Priyowidodo, Gatut. (2008). Menakar Kekuatan dan Keunggulan Industri Televisi Lokal di Era Otonomi. Scriptura, 2 (1), 56-62.
Romadhan, Mohammad Insan. (2018). Personal Branding Jokowi dalam Mempertahankan Brand Image melalui Video Blog Youtube. MetaCommunication, 3 (2), 76-93.
Shauma, Anisatus; Zainal Abidin A. (2015). Efektifitas Iklan Politik di Televisi: Studi Deskriptif Kuantitatif Efektifitas Iklan Politik Aburizal Bakrie Versi Motivasi Anak Indonesia Pada Pemilih Pemula di Surabaya. Jurnal Imu Komunikasi, 7 (2), 1-10.
Shimp, Terence A.. (2014). Integratesd Marketing Communication in Advertising and Promotion. South Western: Cengage Learning.
Subiakto, Henry. 1996. Studi Efek Media Massa dalam Komunikasi Politik. Jakarta: Gramedia Pustaka Utama.
Zaenudin, Ahmad. (2018, February 5). Influencer di Media Sosial, Penantang Tangguh Iklan Konvensional [Artikel Media Online]. Retrieved December 3, 2018, from https://tirto.id/influencer-di-media-sosial-penantang-tangguh-iklan-konvensional-cEfr.
For Bahasa Indonesia can be read here: Mengakui Pernyataan Hak Cipta
Authors who publish with this journal agree to the following terms:
Copyright on any article is retained by the Journal
- Author grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this;
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal;
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work;
- Every accepted manuscript should be accompanied by Copyright Transfer Agreement (CTA), prior to the article publication. CTA can be downloaded here;
