http://jurnal-p2kp.id/index.php/jp2kp/issue/feed Jurnal Penelitian Pers dan Komunikasi Pembangunan 2022-01-16T13:05:05+07:00 Firda Zulivia Abraham firda.abraham@gmail.com Open Journal Systems <p>Jurnal Penelitian Pers dan Komunikasi Pembangunan<em> (Journal of Press Research and Development Communication) is a leading and high quality open access peer reviewed research journal that is published by Office of Human Resources Development and Research on Communications and Informatics of Banjarmasin, Agency for Research and Human Resources Development on Communications and Informatics, Ministry of Communications and Informatics (MCI), Republic of Indonesia.</em></p> <p><em>Pusblished since 1996, by Office of Press Research and General Opinion, Departement of Information, Republic of Indonesia. Since than Jurnal P2KP Publishers have had saveral change in publisher. In 2014, the P2KP Journal was first published online.</em></p> <p>Jurnal Penelitian Pers dan Komunikasi Pembangunan (Jurnal P2KP) <em>is providing a platform that welcomes and acknowledges high quality empirical original research papers about communication and informatics written by researchers, academicians, professional, and practitioners from all over the world.</em></p> <p>==============================================================================================</p> <p>Jurnal Penelitian Pers dan Komunikasi Pembangunan (Jurnal P2KP) adalah jurnal penelitian kualitas tinggi dan terkemuka dengan naskah akses terbuka yang telah ditelaah oleh para mitra bebestari yang diterbitkan oleh Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika Banjarmasin, Badan Litbang SDM, Kementerian Komunikasi dan Informatia, Republik Indonesia.</p> <p>Terbit pertama kali pada tahun 1996, oleh Badan Penelitian Pers dan Pendapat Umum, Departemen Penerangan Republik Indonesia. Sejak itu Penerbit Jurnal P2KP beberapa kali mengalami pergantian penerbit. Pada Tahun 2014, Jurnal P2KP pertama kali terbit secara daring.</p> <p>Jurnal P2KP menyediakan platform yang mendukung dan mengakui makalah penelitian empiris asli berkualitas tinggi tentang komunikasi dan informatika yang ditulis oleh peneliti, akademisi, profesional, dan praktisi dari seluruh dunia.</p> http://jurnal-p2kp.id/index.php/jp2kp/article/view/160 The STRATEGI KOMUNIKASI PEMBANGUNAN DALAM IMPLEMENTASI KONSEP SMART ENVIRONMENT DI KOTA CIREBON 2021-12-28T11:23:27+07:00 Fifi Novianty noviafifi.nf@gmail.com <p>This journal examines the development communication strategy in implementing the smart environment concept in the city of Cirebon. The concept <em>smart environment </em>&nbsp;focus refers to how a city is managed and refers to development that is environmentally friendly and does not damage the ecosystem. The research methodology uses a systematic literature review, the focus of the research is examining the concept of smart environment in the city of Cirebon. The results showed that the existence of a development communication strategy in implementing the smart city program, especially in the concept of smart environment in the city of Cirebon, provides convenience in implementing the program. The development communication strategy used in the Cirebon city smart environment concept is 1.) Looking at the Targets. 2.) Social Mobilization. 3.) To Secure Understanding. 4.) To Establish Acceptance. 5.) To Motivate Action. Thus, the role of development communication in implementing the smart environment concept can be more focused, and optimize the achievement of the goals to be achieved, because it has a more structured and directed development communication strategy.</p> 2021-12-20T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan http://jurnal-p2kp.id/index.php/jp2kp/article/view/164 The Crisis Management Experiences of Female Media Leaders During The Pandemic 2022-01-16T13:05:05+07:00 Amida Yusriana amidayusriana88@gmail.com Sunarto Sunarto sunartoo@yahoo.com Nurul Hasfi uul5858@gmail.com <p><strong><em>&nbsp;</em></strong></p> <p><em>The Covid-19 pandemic entered Indonesia in February 2020, one month later most of the institutions changed their work policies. Business processes have also changed. Leaders at all levels are tested to be adaptive to unpredictable conditions, including the media business which is also affected by the effects of the pandemic. The leaders of female countries have shown good performance, as evidenced by the number of countries they lead that have succeeded in reducing the number of Covid-19 transmissions. Women leaders are considered to be more responsive and quick. Even so, how the experiences of women leaders at other leadership levels have not been well covered in any media. So this study will try to understand the experiences of female media leaders during the pandemic in 2020 as well as the initial steps for crisis management. This study uses a critical paradigm with a descriptive approach. The theory used is Standpoint Theory developed by Sandra Harding and Julia T. Wood and Crisis Management. This theory seeks to understand the world through women's eyes. The method used is critical phenomenology. The results showed that women as media leaders act quickly, utilize technology, and adapt business processes. Apart from that, it puts forward four crisis management steps in its implementation.</em></p> 2021-12-27T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan http://jurnal-p2kp.id/index.php/jp2kp/article/view/153 Marketing Mix Strategy Remile 2022-01-16T12:53:44+07:00 Hilda Yunita Wono hilda.yunita@ciputra.ac.id Reynaldo Raffael rraffael@alumni.ciputra.ac.id Imanuel Deny Krisna Aji imanuel.aji@ciputra.ac.id <p><em>Craft is one of the oldest cultures in the world. In this modern era, the craft has become one of the export engines in Indonesia, especially in the Indonesian creative economy subsector and with this the craft has become the third largest contributor to gross domestic product (GDP). This has become one of the supporting factors that led to the emergence of new ventures or new businesses in East Java engaged in the craft industry. Remile is a new venture business engaged in the field of crafts, namely leather crafts, based in Surabaya. In late 2017, the Remile company began to create and implement a marketing plan which ultimately led to significant sales. This research was conducted with the aim of knowing Remile's marketing plan in the form of a marketing mix, which was created and used to drive sales Remile products significantly with descriptive methods that use data collection techniques in the form of in-depth interviews and structured interviews. Based on the result of the interviews, Remile make several stages or sequences in its making of their marketing mix starting with the creation of a marketing plan to marketing mix that aims to maximize and provide effectiveness Remile in carrying out marketing.</em></p> 2021-10-28T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan http://jurnal-p2kp.id/index.php/jp2kp/article/view/142 Peran Media Massa Terhadap Partisipasi Politik Mahasiswa Pada Pemilihan Umum 2019 2022-01-16T12:55:31+07:00 Drina Intyaswati nanazain@gmail.com <p>Pada era media berbasis internet saat ini, diperlukan telaah terhadap peran media massa konvensional sebagai sumber informasi politik dan kontribusinya pada partisipasi politik kalangan muda. Studi ini bertujuan &nbsp;melihat pengaruh penggunaan media massa konvensional, yaitu televisi, radio dan suratkabar pada partisipasi politik di kalangan mahasiswa. Sampel sebanyak 400 mahasiswa diperoleh melalui metode survei dengan menggunakan kuisioner. Mahasiswa berasal dari UPNVJ Jakarta jurusan Ilmu Komunikasi. Hasil menunjukkan bahwa penggunaan televisi dan surat kabar secara signifikan berpengaruh terhadap partisipasi politik mahasiswa. Akan tetapi terdapat hubungan negatif antara penggunaan televisi dan partisipasi politik. Semakin sering mahasiswa menonton televisi terkait informasi politik, terdapat kecenderungan berkurangnya tingkat partisipasi politik. Diperlukan studi selanjutnya untuk dapat lebih menjelaskan temuan tersebut. Selain itu ditemukan rendahnya tingkat partisipasi politik di kalangan mahasiswa</p> 2021-12-28T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan http://jurnal-p2kp.id/index.php/jp2kp/article/view/150 PEMANFAATAN MEDIA SOSIAL WHATSAPP SEBAGAI WADAH INTERAKSI ANTAR ANGGOTA KELOMPOK FANBASE GHEALWAYS 2022-01-16T13:02:56+07:00 Wiwin Widayanti widayantiwiwin79@gmail.com Indah Wenerda indahwenerda@gmail.com <p><strong>ABSTRAK</strong></p> <p>Aplikasi WhatsApp saat ini banyak dimanfaankan oleh <em>fanbase</em> sebagai wadah berkomunikasi antaranggotanya, tak terkecuali <em>fanbase</em> Ghealways yang menjadikan aplikasi WhatsApp sebagai wadah tempat untuk berkomunikasi dan berdiskusi antar para anggotanya. Penelitian ini bertujuan untuk Mengetahui dan memahami sejauh mana pemanfaatan media sosial WhatsApp sebagai wadah interaksi antaranggota kelompok <em>fanbase</em> Ghealways. Penelitian ini menggunkan pendekatan kualitatif, dengan metode netnografi dan pengumpulan data observasi. Media sosial WhatsApp sebagai wadah interaksi antaranggota kelompok <em>fanbase</em> Ghealways sebagai objek penelitian yang dianalisi dengan menggunakan teori komunikasi, <em>new media, </em>dan <em>cyber media</em>. Hasil dari penelitian ini antara lain: berbagi informasi tentang Ghea Indrawari, membahas hal-hal yang banyak dibicarakan orang tentang fashion, game online, berbagi cerita tentang cerita pribadi atau bercanda antar anggota kelompok. Namun, grup Ghealways juga memiliki aktivitas online dan offline yang diikuti oleh anggotanya.</p> 2021-12-28T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan http://jurnal-p2kp.id/index.php/jp2kp/article/view/162 Literasi Media Melalui Video Podcast pada Kalangan Mahasiswa Yogyakarta 2022-01-16T11:47:12+07:00 Annisa Ishlahtus Shohwah annisa1700030178@webmail.uad.ac.id Arif Ardy Wibowo arif.wibowo@comm.uad.ac.id <p><em>Video podcasts become one of the digital content included in a combination format, combined writing, video, and audio packed so that it becomes content distributed in digital format. The ease of accessibility of podcast video content makes it important to apply media literacy to remain critical of the message's various meanings in the content in the video podcast. This study aims to determine the level of media literacy through video podcasts among students of Communication Sciences Yogyakarta. The method used in this study is a descriptive quantitative method with the concept of measuring individual competence framework media literacy. Samples from this study were active students of Communication Sciences in 2019/2020 at Ahmad Dahlan University, Mercu Buana University Yogyakarta, and AMIKOM University Yogyakarta, with a total sample of 368 respondents. This study showed that the level of media literacy through video podcasts among students of Communication Science Yogyakarta is at a high level (advanced) with details of technical skills are in the advanced category of 80%, critical understanding ability at the advanced level of 86%. Communicative abilities are at the medium level of 59%. This shows that Yogyakarta communication students can use very high media, analyze excellent information, and participate and communicate actively through social media. </em></p> 2021-12-28T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan http://jurnal-p2kp.id/index.php/jp2kp/article/view/165 ANALISIS CITRA MENGENAI PEMBANGUNAN ZONA INTEGRITAS 2022-01-16T13:00:46+07:00 Herrisya Puja Meidina herrisya.puja17078@student.unsika.ac.id Wahyu Utamidewi wahyu.utamidewi@fisip.unsika.ac.id Luluatu Nayiroh luluatu.nayiroh@fisip.unsika.ac.id <p><strong>ABSTRACT</strong></p> <p><em>In the process of establishing the image of Immigration Office Class I Non TPI Karawang using the Development of Integrity Zone as an effort to support the formation of a very good image for the office. The development of this Integrity Zone is divided into two different predicate steps, including the Corruption-Free Zone (WBK) and the Clean and Serving Bureaucracy (WBBM). From these steps, an innovation service was formed to support the successful achievement of WBK/WBBM badges with the hope of being able to help various public complaints. The regulations underlying the establishment of this Integrity Zone are contained in Presidential Decree No. 14 of 2010 concerning the Establishment of the Steering Committee for National Bureaucratic Reform and the National Bureaucratic Reform Team as amended by presidential decree No. 23 of 2010. The method conducted in this study is Qualitative – descriptive which is a depiction using the collection of case study data analysis at the Immigration Office Class I Non TPI Karawang. The results of this study showed that the development of Integrity Zone managed to form an excellent office image in the eyes of the community.</em></p> <p><em>Keywords: Image, Communication Process, Integrity Zone Development</em></p> <p>&nbsp;</p> <p><strong>ABSTRAK</strong></p> <p>Pada proses pembentukan citra Kantor Imigrasi Kelas I Non TPI Karawang menggunakan Pembangunan Zona Integritas sebagai upaya pendukung terbentuknya citra sangat baik bagi kantor. Pembangunan Zona Integritas ini terbagi menjadi dua tahap predikat yang berbeda, diantaranya tahap Wilayah Bebas Korupsi (WBK) dan tahap Wilayah Birokrasi Bersih dan Melayani (WBBM). Dari tahap – tahap tersebut dibentuk sebuah layanan inovasi sebagai pendukung keberhasilan pencapaian lencana WBK/WBBM dengan harapan cakap dalam membantu berbagai keluhan masyarakat. Peraturan yang mendasari terbentuknya Zona Integritas ini ada dalam Keputusan Presiden Republik Indonesia Nomor 14 Tahun 2010 tentang Pembentukan Komite Pengarah Reformasi Birokrasi Nasional dan Tim Reformasi Birokrasi Nasional sebagaimana telah diubah dengan keputusan Presiden Republik Indonesia Nomor 23 Tahun 2010. Metode yang dilakukan dalam penelitian ini ialah Kualitatif – deskriptif yang merupakan penggambaran menggunakan pengumpulan informasi Analisis data Studi Kasus pada Kantor Imigrasi Kelas I Non TPI Karawang. Hasil penelitian ini menunjukan bahwa pembangunan Zona Integritas berhasil membentuk Citra kantor yang sangat baik dimata masyarakat.</p> <p>Kata Kunci: Citra, Proses Komunikasi, Pembangunan Zona Integritas</p> 2021-12-28T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan http://jurnal-p2kp.id/index.php/jp2kp/article/view/154 PENGALAMAN MAHASISWI BERHIJAB YANG MENGALAMI CATCALLING 2022-01-16T10:51:28+07:00 Suci Indah Ramadhania suciramadhania123@gmail.com <p>ABSTRACT</p> <p><em>This study is a study of the experiences of hijab students who experience catcalling. Catcalling can occur regardless of place, class, age and social class. Most victims of harassment are often blamed for their wear which is considered inviting, but in fact this phenomenon also occurs in some female students who wear the hijab, resulting in a mismatch between expectations and their social environment. This study aims to see how experiences are experienced, the form of verbal and non-verbal catcalling messages, and self-concept in female hijab students after experiencing catcalling. By using Alfred Schutz's phenomenological method as a qualitative research method and using in-depth interview techniques as a data collection technique, the researchers found that the forms of verbal and non-verbal catcalling were experienced by different informants. This experience made female hijab students gain an understanding of why catcalling happened to them and resulted in a self-concept with physical and social aspects that were mostly negative rather than positive.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords:</em></strong> <em>experience, catcalling, hijab students</em></p> <p>&nbsp;</p> <p>ABSTRAK</p> <p>Penelitian ini merupakan penelitian mengenai pengalaman mahasiswi berhijab yang mengalami <em>catcalling</em>. <em>Catcalling</em> dapat terjadi tanpa memandang tempat,&nbsp; golongan, usia dan kelas sosial. Sebagian besar korban pelecehan kerap disalahkan akan pakainya yang dinilai mengundang, tapi kenyatannya fenomena ini juga terjadi pada beberapa Mahasiswi yang menggunakan hijab, sehingga adanya ketidaksesuaian antara harapan dan lingkungan sosialnya. Penelitian ini bertujuan untuk melihat bagaimana pengalaman yang dialami, bentuk pesan <em>catcalling</em> secara verbal dan non-verbal, dan konsep diri pada mahasiswi berhijab setelah mengalami <em>catcalling</em>. Dengan menggunkan metode metode fenomenologi Alfred Schutz sebagai metode penelitian kualitatif dan menggunakan teknik wawancara mendalam sebagai teknik pengumpulan data, peneliti mandapatkan hasil bahwa bentuk <em>catcalling</em> secara verbal dan non-verbal yang dialami oleh para informan berbeda-beda. Pengalaman ini membuat mahasiswi berhijab mendapatkan sebuah pemahaman mengapa <em>catcalling</em> terjadi pada mereka dan menghasilkan sebuah konsep diri dengan aspek fisik dan sosial yang sebagian besar bersifat negatif daripada yang positif.</p> <p>&nbsp;</p> <p><strong>Kata kunci</strong>: pengalaman, catcalling, mahasiswi berhijab</p> 2021-12-28T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan http://jurnal-p2kp.id/index.php/jp2kp/article/view/168 Pemanfaatan Akun Twitter @ARMYTEAMIID Sebagai Media Komunikasi Di Kalangan Fans BTS (ARMY) 2022-01-16T12:48:54+07:00 Karmila Rahma Yuniasti yuniastikarmila88@gmail.com Frida Kusumastuti frida@umm.ac.id <p>Kepopuleran K-pop Idol di Indonesia semakin hari semakin bertambah menjadikan kebutuhan informasi yang cepat dan tepat tentang idola favorit mereka semakin tinggi. Namun, perbedaan bahasa acap kali menjadi masalah untuk mereka karena sulit memahami arti kata yang tepat untuk informasi yang mereka baca. Oleh karena itu banyak akun twitter fanbase yang membantu penggemar mendapatkan informasi yang mereka inginkan salah satunya akun @ARMTEAMIID. Tujuan penelitian ini adalah untuk mengetahui manfaat akun twitter ARMY Team Indonesia sebagai media komunikasi untuk fans BTS (ARMY). Penelitian menggunakan metode kualitatif dengan tipe deskriptif. Hasil penelitian menunjukkan bahwa pemanfaatan akun twitter @ARMYTEAMIID sebagai media komunikasi antar Fans BTS atau ARMY ini terbukti sangat efektif sesuai dengan kebutuhan yang mereka perlukan.</p> 2021-10-06T00:00:00+07:00 Copyright (c) 2021 Jurnal Penelitian Pers dan Komunikasi Pembangunan