Crisis Communication Strategy in Digital Age: The Use of Internet Before, During, and After Crisis
In a few years the Internet has evolved to become the most popular way to communicate with customers, investors, analysts, employees, the media, and the many other stakeholders any company has, transforming the practice of corporate communicators and public relations (PR) professionals. Therefore, the use of the Internet in the communication process between organizations and their public has been receiving attention by PR professionals and students. Especially in crisis communication activities that are considered to be more complex. In recent years, we have witnessed companies facing social media crises. Handling of the crisis nowadays is not enough to just use a traditional way, but also required the use of internet in every element of crisis. The Internet has radically changed the way to communicate when crisis occurs compared with how they were managed just a decade ago. In this paper will discuss the use of internet in crisis communication, by adopting the stages of a crisis communication consisting of pre crisis, the crisis and post crisis. The results showed that internet can be used in every stage of crisis, before crisis, during crisis, and after crisis.
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