Positioning Partai Demokrat dalam Pemberitaan Surat Kabar

  • Yohanes Museng Ola Buluamang Badan Penelitian dan Pengembangan Daerah Provinsi NTT
Keywords: positioning of democrat party, positioning partai demokrat, newspaper coverage, pemberitaan surat kabar, media content analysis, analisis isi media

Abstract

Media coverage about the involvement of M. Nazaruddin in the bribery case of SEA Games athlete development leads to low credibility of the Democratic Party. Through publications in mass media, the Democratic Party showed political positioning to minimize the formation of a negative image. This study aims to determine the difference of illustration and newspaper accounts about the positioning of the Democratic Party in an attempt to address the involvement of M. Nazaruddin cases related to bribery athlete development SEA Games. The research method that used is quantitative, with media content analysis approach. Data were analyzed using chi-square distribution and the frequency of the five indicators of positioning and twenty categories of research. Through the chi square calculation results, it was found that the significance of differences in positioning indicators and positioning categories of significant and insignificant.

Keywords: positioning democrat party, newspapers coverage, media content analysis

 

ABSTRAK

Pemberitaan seputar keterlibatan M. Nazaruddin dalam kasus suap pembangunan wisma atlet SEA Games menyebabkan rendahnya kredibilitas Partai Demokrat. Melalui publikasi di media massa, Partai Demokrat menunjukkan positioning politik untuk meminimalisir terbentuknya citra yang negatif. Penelitian ini bertujuan untuk mengetahui penggambaran dan perbedaan pemberitaan surat kabar tentang positioning partai Demokrat dalam upaya menyikapi keterlibatan M. Nazaruddin terkait kasus suap pembangunan wisma atlet  SEA Games. Metode penelitian yang digunakan adalah kuantitatif, dengan pendekatan analisis isi media. Teknik analisis data menggunakan distribusi frekuensi dan chi square  terhadap lima indikator positioning dan 20 kategori positioning. Hasil penelitian menunjukkan bahwa terdapat perbedaan frekuensi pemberitaan tentang positioning partai Demokrat antara Harian Kompas, Media Indonesia, dan Jurnal Nasional. Melalui hasil perhitungan chi square, ditemukan bahwa signifikansi perbedaan indikator positioning dan kategori positioning signifikan dan tidak signifikan.

Kata Kunci: positioning partai demokrat, pemberitaan surat kabar, analisis isi media

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Author Biography

Yohanes Museng Ola Buluamang, Badan Penelitian dan Pengembangan Daerah Provinsi NTT

Peneliti di Badan Penelitian dan Pengembangan Daerah Provinsi Nusa Tenggara Timur

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Published
2016-10-03
How to Cite
Buluamang, Y. M. O. (2016). Positioning Partai Demokrat dalam Pemberitaan Surat Kabar. Jurnal Penelitian Pers Dan Komunikasi Pembangunan, 20(2), 109 - 119. https://doi.org/10.46426/jp2kp.v20i2.48