Iklan Politik di TVRI Kalsel pada Pemilukada 2018
A political figure in South Kalimantasn may use advertisement to persuade people and gain vote during an election. For example, by mentioning "Banua" phrase into campaign messages, the politician may double its legitimation in the area. We try to describe the effectivity of political advertisements which are aired by the local public television station, “TVRI Kalsel”. An effective advertisement must contain creative and attached message. According to our research, we conclude that political advertisements in South Kalimantan lacked effectivity. So, local political figures can't rely on this kind of advertisement as a primary campaign tool. They must improvise with other media..
Keyword: Political Communication, Political Advertisiement, Television.
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