Iklan Politik di TVRI Kalsel pada Pemilukada 2018

  • Achmad Bayu Chandrabuwono Universitas Lambung Mangkurat
  • Atika Rusli Universitas Lambung Mangkurat
  • Andika Sanjaya Universitas Lambung Mangkurat

Abstract

A political figure in South Kalimantasn may use advertisement to persuade people and gain vote during an election. For example, by mentioning "Banua" phrase into campaign messages, the politician may double its legitimation in the area. We try to describe the effectivity of political advertisements which are aired by the local public television station, “TVRI Kalsel”. An effective advertisement must contain creative and attached message. According to our research, we conclude that political advertisements in South Kalimantan lacked effectivity. So, local political figures can't rely on this kind of advertisement as a primary campaign tool. They must improvise with other media..


Keyword: Political Communication, Political Advertisiement, Television.

Author Biography

Andika Sanjaya, Universitas Lambung Mangkurat

Universitas Lambung Mangkurat

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Published
2019-06-17
How to Cite
CHANDRABUWONO, Achmad Bayu; RUSLI, Atika; SANJAYA, Andika. Iklan Politik di TVRI Kalsel pada Pemilukada 2018. Jurnal Penelitian Pers dan Komunikasi Pembangunan, [S.l.], v. 23, n. 1, p. 55 - 65, june 2019. ISSN 2527-693X. Available at: <http://jurnal-p2kp.id/index.php/jp2kp/article/view/106>. Date accessed: 20 oct. 2019.