Pengaruh Usia dan Pendidikan Dalam Pembentukan Persepsi dan Opini di Media Change.org
Public opinion develops various issues in the community. Along with the development of technology and mass media, Change.org appears in the form of websites that become a medium for the formation of public opinion, raising opinions through campaigns that seek the support of public opinion raised. This study wants to confirm how age and education influence the formation of perceptions and public opinion through Change.org media. This research is an explanatory survey research. A sample of 200 people from Change.org users was taken with multistage cluster sampling technique with population at DKI Jakarta area.. Data analysis using Structural Equation Modeling (SEM). The results state that age and education do not affect perception formation and also public opinion formation. This shows that with internet-based media the acceptance of information becomes more uniform and individual differences, especially age and education, are not an obstacle in adjusting existing public opinion.
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